That being said, magazines like Cosmopolitan and clothing stores like Urban Outfitters have profited by their zodiac columns and apparel. Entertainment magazines and clothing stores take social trends and turn them into something (material or otherwise) that they can profit from. ![]() Popular newspapers, such as The New York Times, dedicate a small section to monthly horoscopes. Books have and are still being written about this subject, breaking down each sign’s history, love matches, faults, future occupations…the list goes on. It seems that the following of horoscopes is becoming more and more popular. Within each sign, there are certain characteristics that each one apparently possesses. ![]() “What’s your sign?” Based on where your birthday falls in the calendar year, you are considered one of the following twelve signs: Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, Pisces, Aries, Taurus, Gemini, Cancer, or Leo.
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